What’s The Worth Of A Blog Follower?
This question has been on my mind a lot recently and it would be great to have the opinion of other bloggers to weigh in here. One of the reasons I started and continue with blogging, is the opportunity to interact and engage with readers, be them bloggers or otherwise. Three years on, I don’t do nearly as much blog promotions as I ought, but I do ensure that on a weekly basis I visit my favourite blogs (sometimes Twitter pages) and leave Comments, Likes and such.
I used to think that one of the testaments to show that your blog was actually being read was the number of Blog Followers you accumulated, without having to send the pleading, Follow Me & I’ll Follow You (to the ends of the earth) tag. So, when I began to get a new Follower on a daily basis, I got super excited and my heart would skip a beat each time WordPress alerted me to this. After all, if a fellow blogger Follows your blog, it means she/he is genuinely interested in your content, right?
As my Blog Followers piled up, I thought this would translate into Comments. Did they? No. Then after a few weeks, I lowered my expectations and was happy at the possibility of getting more Blog Likes. That didn’t happen. Then I thought my Followers would crawl out of the woodwork when I did Blog Giveaways. I was wrong there too. And now I have 151 Followers, a mere drop in the puddle one might say, but I am very happy with this number as I got them organically. The way I see it, if a quarter of my Followers frequently interacted on my blog in one way or other, I would be bouncing wall to wall. But this does not happen.
So it makes me wonder, why people Follow blogs these days. Is following a blog, the equivalent to those guys who like to rack up telephone numbers just for the thrill of it, with no actual intention of following up their pursuit with an actual phone call? Do bloggers Follow your blog, just so you can follow theirs, making the act a mere Numbers Game? Or is the act of clicking ‘Follow’ on a blog akin to those guys on dating websites (e.g. OK Cupid) where the men carelessly click they ‘Like’ you, but then never follow it up with an actual message slash never respond when you take the bait and write them?
I don’t know the answers, but I can tell you from my experience, accumulating Blog Followers is becoming as meaningful as an Adam Sandler movie. So what is the worth of Blog Followers? Do tell me your opinion on this matter, I’d love to know.
To keep things in perspective, I’d like to say a Big Thank You to my loyal Blog Followers, who not only Follow but use different ways to interact and communicate on my blog. Thanks for being the fuel in this Choo Choo train.